Jean Durán & Associates
Solid digital identity for a public accounting firm, focused on projecting trust and attracting corporate clients.
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The Challenge
Jean Durán & Associates is a high-prestige firm that needed a digital window that matched its seriousness. The challenge was to organize a large number of technical services and fiscal news articles in an interface that was not overwhelming but conveyed absolute authority.
The Solution
We implemented a clear information architecture, segmenting services by specialty. We created a very robust “Fiscal News” blog section, allowing the firm to position itself as a thought leader. The design uses a sober color palette and typographies that evoke solidity and precision.
The Result
The new portal has become the firm’s main source of corporate client recruitment. The fiscal news section has generated very high recurring traffic, positioning the partners as experts before their current and potential clients.
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